Product Info

What Are Probiotics?
June 29th, 2012

Probiotics are friendly bacteria that can help to aid digestion.

Taken from the Greek word “probios” which means “for life”. The gut contains billions of bacteria both good and bad and whilst both are needed for the normal functioning of the gut, it is essential that the balance between good and bad is properly maintained.

If the balance is wrong and there are too many bad bacteria they will destroy the good bacteria and upset the dog’s digestive system. The bad bacteria will then breakdown the food in such a way that the body cannot digest it properly; the gut will then produce toxic by-products which in turn, can produce unpleasant breath, smelly gas, loose motions and even diarrhoea. The dog’s condition will then deteriorate which will often be shown by poor skin and coat condition and a lack of energy.

Probiotics are good bacteria which have the opposite effect and can help to reduce flatulence, produce firmer stools and can even decrease the size of the stools simply because the body takes more of the nutrient out of the food and therefore you end up with less waste.

This can help to improve the dog’s condition and appearance as well as optimising activity levels and maintain and support the overall wellbeing of your dog.

We recommend feeding the treats every day for at least 2 weeks to see a difference and then continue to feed every day to maintain the improvement.


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Honest, Responsible & Ethical

PETA pet foodWe are on the PETA list of Ethical Pet Food Companies as we do not test our products on animals, nor do we support or condone animal testing in any way.

Campaign for Real Pet FoodWe are one of the founder members of the Campaign for Real Pet Food which is working hard to promote the use of good quality ingredients and clear and honest labeling in pet food.

We are also in the Ethical Company’s Good Shopping Guide – only the top 30% of any market sector are eligible for this so we are very proud of our achievement.