Have you ever wondered what goes into your pet’s food?

Just what exactly is a ‘meat and animal derivative’ or an ‘EC permitted additive’ – and should you be feeding them to your cat or dog? And how can you make sense of all that confusing marketing and choose a food that you can really trust?

We are a group of passionate individuals who all run our own independent pet food companies, and we set up The Campaign for Real Pet Food because we believe that pets and their owners deserve better – better pet foods, and better information about them.

Working together, and with your support, we can make a real difference – no more meat and animal derivatives, no more artificial additives - more real pet food!

Our mission is to promote honesty, openness and quality in the pet food industry for the benefit of pets and their owners.

Specifically, we aim to:

• Educate pet owners about what really goes into pet food

• Encourage pet food companies to be honest about their ingredients

• Promote foods that use good quality ingredients

• Campaign for change in pet food labelling to remove terms such as ‘meat and animal derivatives’ and ‘EC permitted additives’

In order to achieve these aims, we are setting out a publicity campaign to raise awareness of the issues, educate pet owners and apply pressure to governing bodies such as the Pet Food Manufacturers Association and Trading Standards.

We are also encouraging pet food companies who support the campaign to display Campaign for Real Pet Food stickers on their products, so it’s easy to identify real food when making a choice in store.

We hope to achieve real change, improving the quality of pet foods and the ability of pet owners to make informed choices about what they feed their pets.

Feelwell’s are one of the founder members of the Campaign for Real Pet Food because we believe passionately in good quality pet food and providing people with the information to allow them to make an informed decision about what they feed their pets.

Your pets trust you to provide them with all they need to live a long, happy and healthy life and good nutrition is an essential part.

Please visit the website at: www.crpf.org.uk to find out more about the Campaign. You can also join the forum and chat about all things pet related. You can also ask Feelwells, Joe Inglis (TV Vet) or any of the other members of the campaign any questions that you may have about food, diet or nutrition.

We look forward to hearing from you!