General News

March 4th, 2013

Crufts 2013 – Hall 2, Stand 90

We are now just about packed up and ready to set off for Crufts.  Despite having 12 months to prepare there are always last minute things to do…..

As usual we will have some excellent show offers on our stand and we have some great new products on our stand this year :-

Chewy Fish Sticks

We have been selling these on our online shop now for a couple of weeks and they have been flying out of the door so they are going on the stand.

Made from dried Atlantic Catfish skins they are chewy rather than crunchy or brittle like many fish treats.

They are a firm favourite with the Feelwell’s Dogs and especially Puppy Hudson who jumps up and down  as soon as he sees the packet and then gives everyone lots of fishy licks afterwards….lovely


Grain Free Duck & Potato for Working/Sporting Dogs

This fabulous new food will be available on our stand in 300g Trial Packs – we wanted to extend our food offering and rather than just opting for another flavour we decided to develop a new food altogether.  This will also be available for pet dogs later in the year.

This food will be available in 15kg bags for £35.99



Deer Antlers are a great chew for dogs – much safer than bones as they dont break off into pieces and they last for ages – we have antlers in all sizes from Small to XXL so there is one for every dog – these are also available from our online shop.


Manchester Fire Service Dog Team

Also on the stand will be the Manchester Fire Service Dog Team – these remarkable dogs are trained in either search & rescue or fire investigation and save many lives every year.  We are proud to sponsor them by providing all their food and treats and we are honoured that we can help even in such a small way.

There will be two dogs on the stand on Thursday & Friday and it is a real opportunity to meet these amazing dogs and their handlers and find out what life is like when you live and work with your dog in such a way.

For those of you on Twitter – the #BTPosse will be having a tweet up on our stand on Terrier Thursday at 12.00 so hopefully we will see you then or at sometime over the weekend.




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Honest, Responsible & Ethical

PETA pet foodWe are on the PETA list of Ethical Pet Food Companies as we do not test our products on animals, nor do we support or condone animal testing in any way.

Campaign for Real Pet FoodWe are one of the founder members of the Campaign for Real Pet Food which is working hard to promote the use of good quality ingredients and clear and honest labeling in pet food.

We are also in the Ethical Company’s Good Shopping Guide – only the top 30% of any market sector are eligible for this so we are very proud of our achievement.